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1.Marketingový manažment

Marketingový manažment : vybraté časti - techniky marketingového manažmentu / aut. Jozef Čimo, Miroslav Mariaš
Čimo Jozef Mariaš Miroslav
1. vyd.
Bratislava Ekonóm 1998 . - 175 s.
ISBN 80-225-0999-X
marketing marketingová stratégia firemná kultúra
monografia

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