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The importance of marketing for effective management of quality indicators

  1. CREPC201601
    Title statementThe importance of marketing for effective management of quality indicators / aut. Renáta Nováková, Vladimír Ovsenák
    Main entry-name Nováková, Renáta (Author)
    Another responsib. Ovsenák, Vladimír (Author)
    In Production Management and Engineering Sciences :. -- London, UK : CRC Press. Taylor & Francis Group, 2016. -- ISBN 978-1-138-02856-2. -- S. 229-233
    LanguageEnglish
    URLhttp://www.crcnetbase.com/doi/pdfplus/10.1201/b19259-43
    https://www.scopus.com/record/display.uri?eid=2-s2.0-84949818373&origin=resultslist&sort=plf-f&src=s&st1=The+importance+of+marketing+for+effective+management+of+quality+indicators&st2=&sid=07D612CE3BA90EC70EFA4AB05FEB9519.wsnAw8kcdt7IPYLO0V48gA%3a10&sot=b&sdt=b&sl=89&s=TITLE-ABS-KEY%28The+importance+of+marketing+for+effective+management+of+quality+indicators%29&relpos=1&citeCnt=0&searchTerm=
    Document kindRZB - článok zo zborníka
    CategoryAFD - Reports at home scientific conferences
    Category (from 2022)V2 - Vedecký výstup publikačnej činnosti ako časť editovanej knihy alebo zborníka
    In databases WOS: WOS:000391252400041
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