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The process of integrated marketing communication
CREPC201609 CREPC102016 CREPC201611 CREPC201701 CREPC201702 CREPC201703 CREPC201706 Title statement The process of integrated marketing communication / aut. Svetlana Firsova, Vanesa Prajová, Pavol Božek Main entry-name Firsova, Svetlana (Author) Another responsib. Prajová, Vanesa, 1970- Z2 (Author) - MTF Ústav priemyselného inžinierstva a manažmentu Božek, Pavol, 1954- Z1 (Author) - MTF Katedra výrobných systémov, metrológie a montáže In INTECH 2016 [374 s.] / International conference on innovative technolgies. -- Rijeka : Faculty of Engineering University of Rijeka, 2016. -- ISSN 1849-0662. -- online, s. 323-325 Subj. Headings marketing communication implementation stage Language English Document kind RZB - článok zo zborníka Category AFC - Reports at international scientific conferences Category (from 2022) V2 - Vedecký výstup publikačnej činnosti ako časť editovanej knihy alebo zborníka Year 2016 
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