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Building priority strategies of brand equity measurement with AHP - case of mobile companies in Taiwan
CREPC201802 CREPC201803 CREPC201806 Title statement Building priority strategies of brand equity measurement with AHP - case of mobile companies in Taiwan / aut. Mei-Chen Lo, Yi-Chuan Hsu, Martin Drozda Main entry-name Lo, Mei-Chen (Author) Another responsib. Hsu, C.Y. (Author) Drozda, Martin, 1972- Z1 (Author) - FEI Ústav informatiky a matematiky In IEEM 2015 / IEEE International Conference on Industrial Engineering and Engineering Management. -- Danvers : IEEE, 2016. -- ISBN 978-1-4673-8066-9. -- S. 514-518 Subj. Headings decision making brand equity branding-process behavior Analytic Hierarchy Process Language English URL http://ieeexplore.ieee.org/document/7385700/ Document kind RZB - článok zo zborníka Category AFC - Reports at international scientific conferences Category (from 2022) V2 - Vedecký výstup publikačnej činnosti ako časť editovanej knihy alebo zborníka WOS: 000380434300105
SCOPUS: 2-s2.0-84962026504Year 2017 article
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