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Building priority strategies of brand equity measurement with AHP - case of mobile companies in Taiwan

  1. CREPC201802 CREPC201803 CREPC201806
    Title statementBuilding priority strategies of brand equity measurement with AHP - case of mobile companies in Taiwan / aut. Mei-Chen Lo, Yi-Chuan Hsu, Martin Drozda
    Main entry-name Lo, Mei-Chen (Author)
    Another responsib. Hsu, C.Y. (Author)
    Drozda, Martin, 1972- Z1 (Author) - FEI Ústav informatiky a matematiky
    In IEEM 2015 / IEEE International Conference on Industrial Engineering and Engineering Management. -- Danvers : IEEE, 2016. -- ISBN 978-1-4673-8066-9. -- S. 514-518
    Subj. Headings decision making
    brand equity
    branding-process behavior
    Analytic Hierarchy Process
    LanguageEnglish
    URLhttp://ieeexplore.ieee.org/document/7385700/
    Document kindRZB - článok zo zborníka
    CategoryAFC - Reports at international scientific conferences
    Category (from 2022)V2 - Vedecký výstup publikačnej činnosti ako časť editovanej knihy alebo zborníka WOS: 000380434300105
    SCOPUS: 2-s2.0-84962026504
    Year2017
    article

    article

Number of the records: 1  

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