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Draft concept of a sustainable marketing communication strategy for ideal enterprise - the first result of disertation thesis
Title statement Draft concept of a sustainable marketing communication strategy for ideal enterprise - the first result of disertation thesis / aut. Monika Šujaková, Peter Sakál Main entry-name Šujaková, Monika, 1986- (Author) Another responsib. Sakál, Peter, 1951- Z1 (Author) - MTF Ústav priemyselného inžinierstva a manažmentu In Upravlenije ekonomikoj: metody, modeli, technologii [395 s.] / Upravlenije ekonomikoj: metody, modeli, technologii.. -- Ufa : UGATU, 2018. -- ISBN 978-5-4221-1162-6. -- S. 150-153 Subj. Headings sustainable marketing sustainable development Language English Document kind RZB - článok zo zborníka Category AFC - Reports at international scientific conferences Category (from 2022) V2 - Vedecký výstup publikačnej činnosti ako časť editovanej knihy alebo zborníka Year 2018 
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Number of the records: 1