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Exploatation of holistic marketing tools in an industrial enterprise

  1. Title statementExploatation of holistic marketing tools in an industrial enterprise [elektronický zdroj] / aut. Vanesa Prajová, Jaromíra Vaňová
    Main entry-name Prajová, Vanesa, 1970- (Author) - MTF Ústav priemyselného inžinierstva a manažmentu
    Another responsib. Vaňová, Jaromíra, 1958- Z1 (Author) - MTF Ústav priemyselného inžinierstva a manažmentu
    Edition statement1. vyd.
    Issue dataOstrava : Ámos, 2018
    Phys.des.CD-ROM, 102 s.
    ISBN978-80-87691-19-9
    Subj. Headings marketing
    sustainable marketing
    industrial enterprises
    CountryCzech Republic
    LanguageEnglish
    Document kindAMG - monografia
    CategoryAAA - Scientific monography issued in foreign editorships
    Year2018
    book

    book


Number of the records: 1