Tools of marketing communication and their impact on the consumer behavior of Generation Z

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Title statement	Tools of marketing communication and their impact on the consumer behavior of Generation Z / aut. Matúš Cagala, Dagmar Babčanová
Main entry-name	Cagala, Matúš, 1996- (Author) - MTF Ústav priemyselného inžinierstva a manažmentu
Another responsib.	Babčanová, Dagmar, 1978- Z1 (Author) - MTF Ústav priemyselného inžinierstva a manažmentu
In	DOKBAT 2023 [516 s.] / Fafílek, Michael. -- Zlín : Tomas Bata University in Zlín, 2023. -- ISBN 978-80-7678-194-8. -- S. 92-105
Subj. Headings	marketing
	marketing communication
	generation Z
	consumer behaviour
Language	English
Document kind	RZB - článok zo zborníka
Category	AFC - Reports at international scientific conferences
Category (from 2022)	V2 - Vedecký výstup publikačnej činnosti ako časť editovanej knihy alebo zborníka
Type of document	príspevok z podujatia
In databases
Year	2023

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Number of the records: 1