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Evaluating communications effectiveness
- effectiveness. marketing. evaluatingŠalgovičová, Jarmila, 1950- Evaluating communications effectiveness. Prajová, Vanesa. Lestyánszka Škůrková, Katarína In: Celje : University of Maribor, 2012. -- Toyotarity. Quality of services assessment according to bost method. -- s.63-73. -- 978-961-6562-63-8.
Number of the records: 1