Customers‘ Preferences in Mobile Marketing in the Southeast Asian Countries

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Title statement	Customers‘ Preferences in Mobile Marketing in the Southeast Asian Countries / aut. Miloš Hitka, Dagmar Cagáňová, Silvia Lorincová, Jozef Metke, Balážová Žaneta
Main entry-name	Hitka, Miloš (Author)
Another responsib.	Cagáňová, Dagmar, 1971- Z1 (Author) - MTF Ústav priemyselného inžinierstva a manažmentu
	Lorincová, Silvia (Author)
	Metke, Jozef (Author)
	Balážová Žaneta (Author)
In	Management Trends in the Context of Industry 4.0 [online, 263 s.] / EAI Mobility IoT 2020 - EAI International Conference on Mobility, IoT and Smart Cities. -- Gent : European Alliance for Innovation, 2021. -- ISBN 978-1-63190-332-8. -- ISSN 2593-7642. -- S. 1-10
Subj. Headings	marketing campaign
	banners
	customer
	customers' preferences
Language	English
URL	https://eudl.eu/doi/10.4108/eai.4-12-2020.2303444
Document kind	RZB - článok zo zborníka
Category	AFC - Reports at international scientific conferences
Category (from 2022)	V2 - Vedecký výstup publikačnej činnosti ako časť editovanej knihy alebo zborníka
Type of document	príspevok z podujatia
In databases
Year	2022

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Number of the records: 1