- Selecting a marketing strategy using the analytic hierarchy process
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Selecting a marketing strategy using the analytic hierarchy process

  1. Janáková, Hana, 1987- Selecting a marketing strategy using the analytic hierarchy process / aut. Hana Janáková, Róbert Tomčík. Tomčík, Róbert, 1987- In: Marketing identity 2016. Brand we love , part I. -- 1. vyd. -- 478 s. -- 978-80-8105-840-0 Marketing identity 2016. Brand we love. -- Trnava : Faculty of Mass Media Communication, 2016. -- S.114-122,CD-ROM.
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