- Selecting a marketing strategy using the analytic hierarchy process
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Selecting a marketing strategy using the analytic hierarchy process

  1. CREPC201709 CREPC201710 CREPC201711 CREPC022018 CREPC201802 CREPC201803 CREPC201806
    Title statementSelecting a marketing strategy using the analytic hierarchy process / aut. Hana Janáková, Róbert Tomčík
    Main entry-name Janáková, Hana, 1987- (Author) - ÚM - Oddelenie ekonomiky a manažmentu podnikania
    Another responsib. Tomčík, Róbert, 1987- (Author)
    Translated titleVývoj marketingovej stratégie prostredníctvom použitia analytického hierarchyckého procesu
    In Marketing identity 2016. Brand we love , part I [478 s] / Marketing identity 2016. Brand we love. -- Trnava : Faculty of Mass Media Communication, 2016. -- ISBN 978-80-8105-840-0. -- S.114-122,CD-ROM
    LanguageEnglish
    Document kindRZB - článok zo zborníka
    CategoryAFD - Reports at home scientific conferences
    Category (from 2022)V2 - Vedecký výstup publikačnej činnosti ako časť editovanej knihy alebo zborníka
    Year2017
    article

    article

Number of the records: 1  

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