Title information : Marketing : concepts and strategies Issue : 2nd europ. ed. Issue data : Boston Houghton Mifflin company 1994 %continue : . - 726 p. ISBN : ISBN 0-395-66928-6 Subject : \q12*stu_us_auth*1 stus8434 \q \q1013 stu_us_auth*stus8434 \d marketing \q