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- Marketing
Berkowitz Eric N
5 ed.
Boston : McGraw-Hill, 1997 . - 736 s
ISBN 0-256-18968-4
technika obchodu odbytové hospodárstvo riadenie predaja riadenie odbytu
učebnicaFaculty Available Inaccesible Issued For Request Only R 0 0 0 1 
book
- Marketing / Aut.: Berkowitz,Eric N. a kol
Berkowitz Eric N
3.ed.
Homewood : IRWIN, 1992 . - 791 s
ISBN 0-256-09182-X
technika obchodu odbytové hospodárstvo riadenie predaja riadenie odbytu
monografiaFaculty Available Inaccesible Issued For Request Only FEI 0 1 0 0 R 0 0 0 2 book
- Promotional strategy : Managing the marketing communications process / [aut.] Engel,James F.; Warshaw,Martin R.; Kinnear,Thomas R
Engel James F Warshaw Martin R Kinnear Thomas R
7.ed.
Homewood : IRWIN, 1991 . - 753 s
ISBN 0-256-11408-0
technika obchodu odbytové hospodárstvo psychológia predaja riadenie predaja riadenie odbytu
monografiaFaculty Available Inaccesible Issued For Request Only R 0 0 0 1 book
- Basic marketing : A managerial approach / [aut.] McCarthy,Jerome E.; Perreault,William D
McCarthy Jerome E Perreault William D
5.ed.
Homewood : IRWIN, 1990 . - 734 s
ISBN 0-256-06865-8
technika obchodu odbytové hospodárstvo riadenie predaja riadenie odbytu
monografiaFaculty Available Inaccesible Issued For Request Only R 0 0 0 1 book