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  1. Designing a concept of using a sustainable marketing communication strategy to create an image of an ideal enterprise - the second result of disertation thesis / aut. Monika Šujaková, Peter Sakál
    Šujaková Monika  Sakál Peter ; 064000
    Upravlenije ekonomikoj: metody, modeli, technologii : . S. 147-149
    sustainable marketing sustainable development
    článok zo zborníka
    AFC - Reports at international scientific conferences
    article

    article

  2. Draft concept of a sustainable marketing communication strategy for ideal enterprise - the first result of disertation thesis / aut. Monika Šujaková, Peter Sakál
    Šujaková Monika  Sakál Peter ; 064000
    Upravlenije ekonomikoj: metody, modeli, technologii : . S. 150-153
    sustainable marketing sustainable development
    článok zo zborníka
    AFC - Reports at international scientific conferences
    article

    article

  3. Design of the algorithm of creation and implementation of a sustainable marketing communication strategy of a ideal enterprise - the third result of disertation thesis / aut. Monika Šujaková, Peter Sakál
    Šujaková Monika  Sakál Peter ; 064000
    Problemy funkcionirovanija i razvitija territoriaľnych sociaľno-ekonomičeskich sistem . S. 62-66
    sustainable marketing sustainable development
    článok zo zborníka
    AFC - Reports at international scientific conferences
    article

    article

  4. Exploatation of holistic marketing tools in an industrial enterprise [elektronický zdroj] / aut. Vanesa Prajová, Jaromíra Vaňová
    Prajová Vanesa ; 064000  Vaňová Jaromíra ; 064000
    1. vyd.
    Ostrava : Ámos, 2018 . - CD-ROM, 102 s.
    ISBN 978-80-87691-19-9
    marketing sustainable marketing industrial enterprises
    monografia
    AAA - Scientific monography issued in foreign editorships
    book

    book

  5. Koncepcija ustojčivych marketingovych kommunikacij dlja ideaľnogo promyšlennogo predprijatija / aut. Monika Šujaková, Peter Sakál
    Šujaková Monika ; 064000  Sakál Peter ; 064000
    Voprosy territoriaľnogo razvitija . no. 40 (2017), s. 1-11
    sustainable development sustainable marketing
    článok z periodika
    ADE - Scientific titles in foreign not carented magazines and other year-books
    article

    article

  6. Návrh a využitie konceptu udržateľnej marketingovej komunikačnej stratégie v slovenských priemyselných podnikoch na formovanie ich pozitívneho imidžu / aut. Monika Šujaková, Peter Sakál
    Šujaková Monika ; 064000  Sakál Peter ; 064000
    Paradigmy zmien v 21. storočí : . S. 251-263
    sustainable development sustainable marketing
    zborník (príspevkov)
    AED - Scientific titles in home noticed scientific year-books (not conference)
    article

    article

  7. Design of concept of sustainable marketing communication strategy for a ideal industrial enterprise and practical applications of this concept / aut. Monika Šujaková, Simona Golejová, Peter Sakál
    Šujaková Monika ; 064000  Golejová Simona ; 060000 Sakál Peter ; 064000
    Vedecké práce MtF STU v Bratislave so sídlom v Trnave. Research papers Faculty of Materials Science and Technology Slovak University of Technology in Trnava . Vol.25, no. 41 (2017), s. 9-16
    sustainable development sustainable marketing
    https://www.mtf.stuba.sk/buxus/docs/doc/casopis_Vedecke_prace/41/1_VP41_prfrdMM.pdf
    článok z periodika
    ADF - Scientific titles in home not carented magazines and other year-books
    article

    article

  8. Design of concept of sustainable marketing strategy of an industrial enterprise to increase its sustainable competitiveness through the formation a positive image / aut. Monika Šujaková, Peter Sakál
    Šujaková Monika ; 064000  Sakál Peter ; 064000
    Výkonnosť podniku . Roč. 6, č. 2 (2016), s. 69-75
    marketing management sustainable marketing marketing tools
    článok z periodika
    ADF - Scientific titles in home not carented magazines and other year-books
    article

    article

  9. Tvorba pozitívneho imidžu priemyselných podnikov vs. sociálny pilier udržateľného rozvoja vs. trendy v marketingovej komunikácii / aut. Monika Šujaková, Peter Sakál
    Šujaková Monika ; 064000  Sakál Peter ; 064000
    Paradigmy zmien v 21. storočí. Adaptačné procesy a pulzujúca ekonomika . online, s. 241-250
    sustainable development social pillar sustainable marketing
    článok zo zborníka
    AED - Scientific titles in home noticed scientific year-books (not conference)
    article

    article

  10. Creating a positive image of industrial enterprises vs. social pillars of sustainable development vs. trends in marketing communications / aut. Monika Šujaková, Peter Sakál
    Šujaková Monika ; 064000  Sakál Peter ; 064000
    Innovacionnyje technologii upravlenija sociaľno-ekonomičeskim razvitijem regionov Rossii : . S. 236-238
    sustainable development sustainable marketing
    článok zo zborníka
    AFC - Reports at international scientific conferences
    article

    article