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- Consumer Behavior / aut. James F Engel, Roger D Blackwell, Paul W Miniard
Engel James F. Blackwell Roger D. Miniard Paul W.
8th Ed.
Forth Worth The Dryden Press 1995 . - 951 p.
ISBN 0-03-098464-5
marketing vzťahy so zákazníkmi orientácia na zákazníka
monografiaFaculty Available Inaccesible Issued For Request Only MTF 1 0 0 0 
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