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Selecting a marketing strategy using the analytic hierarchy process
- JANÁKOVÁ, Hana - TOMČÍK, Róbert. Selecting a marketing strategy using the analytic hierarchy process. In Marketing identity 2016. Brand we love , part I [elektronický zdroj] : International scientific conference 8-9 November 2016, Smolenice. 1. vyd. Trnava : Faculty of Mass Media Communication, 2016, S.114-122,CD-ROM. ISBN 978-80-8105-840-0.
Počet záznamov: 1