Počet záznamov: 1
Tools of marketing communication and their impact on the consumer behavior of Generation Z
- marketing. marketing communication. generation Z. consumer behaviourCagala, Matúš, 1996- Tools of marketing communication and their impact on the consumer behavior of Generation Z / aut. Matúš Cagala, Dagmar Babčanová. -- 10.7441/dokbat.2023.07. Babčanová, Dagmar, 1978- In: Fafílek, Michael. -- DOKBAT 2023. -- 1. vyd.. -- 516 s.. -- 978-80-7678-194-8. -- Zlín : Tomas Bata University in Zlín, 2023. -- S. 92-105.
Počet záznamov: 1