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Tools of marketing communication and their impact on the consumer behavior of Generation Z
- CAGALA, Matúš - BABČANOVÁ, Dagmar. Tools of marketing communication and their impact on the consumer behavior of Generation Z. In DOKBAT 2023 : 19th International Bata Conference for PhD. Students and Young Researchers, 13.- 14.09.2023, Zlín, ČR. 1. vyd. Zlín : Tomas Bata University in Zlín, 2023, S. 92-105. ISBN 978-80-7678-194-8.
Počet záznamov: 1